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As content marketers, we all know how important it is to have the right statistics to back up our claims and strengthen our messaging. But where do we find reliable sources for these stats? In this blog post, we will explore 9 authoritative sources that you can use to find statistics to support your content marketing strategy.
Pew Research Center
The Pew Research Center is a nonpartisan fact tank that conducts public opinion polling, demographic research, content analysis, and other data-driven social science research. They provide a wide range of research on a variety of topics, including technology use, social media, and politics.
Statista
Statista is a leading provider of market and consumer data. They offer access to over 1 million statistics and facts across 600 industries and 50+ countries. Their data can be used for research, business intelligence, and marketing purposes.
Google Scholar
Google Scholar is a search engine that focuses on scholarly literature, including articles, theses, books, and conference papers. It is an excellent source for finding academic research and studies on a wide range of topics.
US Census Bureau
The US Census Bureau provides data on the American people and economy. They offer a wide range of statistics on topics such as population, employment, housing, and income. Their data can be used to gain insights into consumer behavior and trends.
MarketingSherpa
MarketingSherpa is a research institute that conducts research on marketing practices and provides data and insights to marketers. They provide data on topics such as email marketing, social media, and content marketing.
HubSpot Research
HubSpot Research is a research institute that conducts research on sales and marketing practices. They provide data on topics such as lead generation, inbound marketing, and social media. Their research is based on surveys and data analysis.
Content Marketing Institute
The Content Marketing Institute is a leading resource for content marketers. They provide research, training, and other resources to help marketers develop and execute effective content marketing strategies. They offer data on topics such as content marketing benchmarks, B2B content marketing, and social media.
Forrester Research
Forrester Research is a research company that provides data on a wide range of topics, including technology, marketing, and customer experience. They offer research reports, webinars, and consulting services to help companies develop and execute effective marketing strategies.
Gartner
Gartner is a research and advisory company that provides data and insights on a wide range of topics, including technology, marketing, and customer experience. They offer research reports, webinars, and consulting services to help companies develop and execute effective marketing strategies.
In conclusion, these 9 sources are excellent starting points for gathering reliable statistics to support your content marketing efforts. By utilizing these resources, you can ensure that your content is backed up by authoritative data, which can help establish your brand as a thought leader in your industry. Whether you are looking for information on consumer behavior, market trends, or best practices, these sources will provide you with the data you need to create compelling content that resonates with your audience.
